Last year, Jeff Gordon and Pepsi did an ad called Test Drive, where a disguised Jeff Gordon took an unsuspecting salesman on a wild ride in a Chevrolet Camaro. It was a fantastic ad.

The problem is that everything in it was fake. Jeff wasn't driving the car, stunt driver Brad Noffsinger was. The car was the wrong model year. Every person in the ad was actually an actor. We were the first website to call it out and dissect everything. I did a few interviews on TV and wrote three stories about how Pepsi and Gordon duped the public. That pissed Jeff off and he wanted to do it again. Bigger. Better. He wanted to get me back.

And the way they decided to do that was in a mock police chase where I thought I was going to die.