Good. I thought it looked interesting, and was hoping it'd turn out well. Still need to see Catching Fire, too.

(particularly Frozen, whose trailers and posters posited a comic relief character that appeared to give Jar Jar Binks a run for his money in the annoyance department), but both were excellent.

I didn't mind him in the context of the film, but the marketing materials were selling a totally different movie.

Don't want to derail, but also very good. Fixed all of the problems if the first film.

Frozen and Tangled are proof that Disney sucks at selling its princess animations nowadays (I think because they're girl-shy). Both looked utterly rancid from the promo materials (particularly Frozen, whose trailers and posters posited a comic relief character that appeared to give Jar Jar Binks a run for his money in the annoyance department), but both were excellent.

Based on the box office numbers I think they are doing fine. Disney has apparently reached the point where they don't even need to spend a second thinking about their promo materials and will still close the weekend #1 just on the brand name.

Unfortunately for Disney, brand name appeal only really works when you're doing brand name things. So their animated features will do well without marketing because they're Disney animated features. Anything else is going to take, because the kids watching the Disney channel and listening to Disney radio really don't want to see things that aren't animated.

John Carter's box office numbers were super disappointing, I saw it in 3D and had a great time. Underrated movie, right there.

I think it did pretty darn well overseas, though. If they'd marketed it as the granddaddy of modern sci-fi...

While I don't remember much about the song, the set and choreography for the number where Elsa raises her crystal castle was amazing. I'm not usually one to go on about Disney magic and whatnot, but that was a scene that really evoked a powerful sense of, well, magic.