Cause it's fukin rad.
http://www.boywhofell.com/index.php?id=1
It's the best manga-like web-comics I've seen. Art is good and the story has been enjoyable. It feels very... professional. Many web-comics ape style and story tropes, but there's a very... amateur feel to the whole presentation and I lose interest. I think this could easily be TPBs you find at a store. More recently he/she started coloring them and they look amazing.
It's about a boy that's kidnapped by the anime-devil for some mysterious purpose. He's given some powerful eldritch tools to survive hell and sent off on a quest to return home. He saves a demon who decides to help him and they
It still feels relatively early in the story, but I need to take a break for a couple months or something, because it's updated twice a week and that's not enough for me. I can't handle the suspense.
While I'm here though. http://www.last-halloween.com/ is also cool. Check it!