This, dear friends, is a sad, sad day. ATI, the name of hope for all PC gamers who were sick and tired of NVIDIA rebadging the same GPU over the past couple of years, is to be no more. The callous souls over at AMD have decided that our little consumer brains aren't sophisticated enough to handle two awesome brands, so they're just axing the use of the ATI moniker from here on out. Product line names will be retained, with the Radeon and FirePro branding still intact, but ATI Eyefinity will now be known as AMD Eyefinity. The first graphics cards to, erm, benefit from the new nomenclature will ship "later this year," and the whole thing is said to have been motivated by AMD's move to Fusion APUs -- hybrid CPU and GPU chips -- where it's considered beneficial to have a unified branding strategy. Great, but did anyone consider the fact that the graphics wars will now be fought between two teams wearing green jerseys?

Sasandra, you apparently haven't been following the news. This has nothing to do with rebranding video cards.

This has to do with AMD/ATi phasing out video cards in favor of integrating GPUs on-chip with the CPU. Just like AMD did eight years ago (or whatever, too lazy to look up release dates) with the memory controller.

Given that their new company strategy is to have a single, unified CPU/GPU product, carrying two brand names on it is redundant and likely to be confusing. They made a decision and decided that AMD had the better brand response overall.