(Reuters) - Adobe Systems Inc said upgrades for its flagship software package, which includes Photoshop, Illustrator and Flash, would be available only through online subscriptions, effective immediately.
Adobe is the latest traditional software company to make a big bet on the cloud-based subscription model pioneered by companies such as Salesforce.com Inc, NetSuite Inc and Google Inc.
Subscription models bring in less money upfront as payment is spread over the entire period of use unlike traditional packaged software, but typically ensure more predictable recurring revenue.
Upgrades will be available only through online subscriptions from June 17, a company executive said on Monday at an annual conference, where Adobe showcases its latest products.
"Hundred percent of what we do moving forward will be in Creative Cloud, there will be no more Creative Suite, there will be no new version of Creative Suite," said Scott Morris, senior marketing director of Creative Cloud.