Retailer commits to more 'inclusive marketing' after meeting with Let Toys Be Toys.

Toys R Us is looking to work closely with the Let Toys Be Toys consumer campaign group, agreeing to become more inclusive in its marketing of toys to girls and boys.

The news follows a meeting last week between TRU's UK board members and Let Toys Be Toys, with the group believing it marks a major change in the UK toy sales landscape.

TRU will draw up a set of principles for in-store signage meaning that, in the long-term, explicit references to gender will be removed and images will show boys and girls enjoying the same toys. TRU also promised to start by looking at the way toys are represented in its upcoming Christmas catalogue.

MD Roger McLaughlan said: "We very much enjoyed meeting Let Toys Be Toys. We will work with the Let Toys be Toys team to ensure we develop the best plan for our customers."

Megan Perryman, Let Toys be Toys campaigner, added: "We're delighted to be working so closely with a major toy retailer and believe that there is much common ground here. Even in 2013, boys and girls are still growing up being told that certain toys are 'for' them, while others are not.

"This is not only confusing but extremely limiting, as it strongly shapes their ideas about who they are and who they can go on to become. We look forward to seeing Toys R Us lead the way to a more inclusive future for boys and girls."

Other retailers including Tesco, Sainsbury's, Boots, The Entertainer and TK Maxx have agree to banish 'girls' and 'boys' signs from the aisles following intervention from Let Toys Be Toys.

If the goal is to sell more easy-bake ovens to boys, then it makes sense to stop making them all pink and show a boy playing with one now and again.

My sisters had an easy bake, it was yellow and we cooked the hell out of some awesome noms in that thing.

What do you think about this?

the easy-bake oven gets chrome and a flame job

One of the great injustices of my time; I always wanted to be able to make myself cookies on-demand but refused to use a pink oven :[

My sisters had an easy bake, it was yellow and we cooked the hell out of some awesome noms in that thing.

Until this thread I had no idea that EZ Bake ovens were real ovens. I thought they were pretend ovens. The thought of letting small children handle raw ingredients, and then cook is somewhat... unsettling.

Am I missing something?

Even some grocery stores do that. There's one near us that makes the Produce section a maze you have to get through to get to the rest of the store.

Until this thread I had no idea that EZ Bake ovens were real ovens. I thought they were pretend ovens. The thought of letting small children handle raw ingredients, and then cook is somewhat... unsettling.

Am I missing something?

Wont someone please save the childrenz from cake dough