The Glade 4.0

Heh. Spot on.

Cool, reality based advertising.

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The U. S. Constitution doesn't guarantee happiness, only the pursuit of it. You have to catch up with it yourself. B. Franklin

"A mind needs books like a sword needs a whetstone." -- Tyrion Lannister, A Game of Thrones

that was good, I liked that.

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Darksiege
Traveller, Calé, Whisperer
Lead me not into temptation; for I know a shortcut

Cool. Almost makes me want to sign up. Almost.

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Go back to zero, take a pill, and get well ~ Lemmy Kilmister

Is this real? Their ad is in 80% English?

No...their ad is in 80% cool American voice.

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Ron Paul 2012

Makes me want to move to Sweden.

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This cold and dark tormented hell
Is all I`ll ever know
So when you get to heaven
May the devil be the judge

I'll add it to my list of English-speaking countries I want to visit.

Most places you'd want to travel to as a tourist will have adequate English speakers for you to get by, even if it's not their native language - kind of like Sweden with Swedish.

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"Dress cops up as soldiers, give them military equipment, train them in military tactics, tell them they’re fighting a ‘war,’ and the consequences are predictable." —Radley Balko

I know, I'm just making fun of the fact that their advertisement to themselves is almost entirely in English.

Yes, and I was commenting on the absurdity of thinking that using American English instead of Swedish in an ad that makes use of American idiom and advertising styles as it's "point" is somehow noteworthy in a country where an overwhelming majority are able to speak and understand American English.

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"Dress cops up as soldiers, give them military equipment, train them in military tactics, tell them they’re fighting a ‘war,’ and the consequences are predictable." —Radley Balko

I can't imagine France doing something like that. It just strikes me as very odd how American-centric they make an ad for their national (non-American) military. So American that they use English.

Then I guess you didn't understand the ad.

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"Dress cops up as soldiers, give them military equipment, train them in military tactics, tell them they’re fighting a ‘war,’ and the consequences are predictable." —Radley Balko

It's used to contrast with the Swedish portion to emphasize the patriotism/nationalism (I'm too lazy to keep track of which is the preferred term on this board) of the message to join up.

It's not that hard.

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"Aaaah! Emotions are weird!" - Amdee
"... Mirrorshades prevent the forces of normalcy from realizing that one is crazed and possibly dangerous. They are the symbol of the sun-staring visionary, the biker, the rocker, the policeman, and similar outlaws." - Bruce Sterling, preface to Mirrorshades

I guess it makes sense for other countries to be so obsessed with the U.S. that they run ads in our language... goes with playing our music.

It has nothing to do with "obsession" with the U.S. They're contrasting their military with the U.S. military because the U.S. military pretty much sets the standards for militaries worldwide.

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"Hysterical children shrieking about right-wing anything need to go sit in the corner and be quiet while the adults are talking."

In English though? That's definitely obsession.

Cue the Trolling. Oops, too late.

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"Dress cops up as soldiers, give them military equipment, train them in military tactics, tell them they’re fighting a ‘war,’ and the consequences are predictable." —Radley Balko

No, it isn't. It's already been explained to you why it's in English.. the allusion to the U.S. is supposed to not be an overt one; you don't see any mention of America, American flags, none of that. The use of English is simply supposed to make it clear what they're talking about without actually coming right out and saying it, since the add is not for the U.S. military, but the Swedish. Most Swedes speak English to some degree, so this makes perfect sense.

Trying to diagnose an entire society as obsessed with another on the basis of a single military recruitment add, when you lack any appropriate training is pretty arrogant.

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"Hysterical children shrieking about right-wing anything need to go sit in the corner and be quiet while the adults are talking."

In all fairness he does say, "... or even my cool, American voice."

It's pretty clear to me. When your entire ad is about another country's military, in their language, it shows a certain fascination of them or even obsession. If it's effective then it means the Swedes care a lot about our culture, which is completely one way since most Americans know nothing about theirs, much less speak their language.

It doesn't mean any of those things. It just means that they understand that America's military is very powerful, and that fact is an effective recruitment tool for them used in the right context.

You're just repeating yourself over and over and saying nothing new. There's no good reason to beleive your claim since it is far less parsimonious than the claim that they simply understand how the comparison can make effective advertising.

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"Hysterical children shrieking about right-wing anything need to go sit in the corner and be quiet while the adults are talking."

God dag.

And that's the extent of my Swedish.

No, wait...

Solen!


Unless "Bork Bork Bork" counts?



And yeah it was a cool ad.

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Les Zombis et les Loups-Garous!