The Glade 4.0

I am fine with Google taking over the world, as long as I get an account.

Lot of assumptions being tossed around, the biggest and likely most erroneous of which is the idea that Google is going to force you into joining.

Of course I do ...

I must protest the social networking aims of Google by taking my usage elsewhere.

This would only be useful if you could comment on Google search result links, and see random other people's comments (who aren't your friends). I don't want another Facebook.

This makes for a crucial difference between Google+ and Facebook; on Facebook, you can have a completely private profile, which won’t even come up in Google’s search results or even Facebook search results (for people who aren’t your friends). On the other hand, to use Google+, you will at least need to make your full name and gender public, meaning people will be able to find you via Google+.

Everything about your profile can be private except for your name and gender. Big whoop.

In response to Google+, the Google social network that's currently in a limited beta, Facebook is taking some dramatic steps. Facebook has blocked tools that would allow for easy migration to Google+ and have hired a PR firm to discredit Google+.

Blocking the Migration Tools
Facebook is, in many ways, the only threat to Google's empire on the web. As such, it's unsurprising that Google's new attempt at social would be seen as a big deal to Facebook – especially when it the new site bears such a striking resemblance to an improved version of Facebook. One of the great risks is that users will simply move all their contacts over to Google+ when it becomes publicly available.

To make sure this process isn't too easy, Facebook has blocked a Chrome extension called "Facebook Friend Exporter." Friend Exporter can be used to quickly import your friend information, include contact information and birthdays, to Gmail – and thus, eventually, to Google+. As Mohammad Monsour reported to CNET, "[Facebook] implemented a throttling mechanism that if you visit your ~5 friends in a short period of time, it will remove the email field." This prevents the extension from functioning. Others who have attempted to create similar export tools, including Rafael Laguna, have run into similar problems.

The PR Slam
Facebook isn't stopping at making the process difficult. It seems that the PR firm the company hired, Burson-Marsteller, is attempting to run a smear campaign against Google+. As reported by Chris Soghoian, a journalist who specializes in privacy issues, Burson-Marsteller approached him and three others requesting they publish stories about concerns with Google+ Circles privacy. Burson-Marsteller even offered to write the story for him and simply have him attach his name to give the story credibility.

This isn't the first time Burson-Marsteller has tried similar tactics. Earlier this year, employees of the company contacted several major outlets requesting that they investigate and publish stories about how Google is violating the privacy of its users. Despite the ensuing scandal, Burson-Marsteller refused to fire the employees who had made the smear efforts, and Facebook continued to use the company for its PR efforts.