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Yes and thats a good thing. Motivated people are usually that way because they are informed and interested.
Why do you think mandatory voting would turn it less into a marketing campaign? More people will be turning out and less of them will be informed and interested therefore marketing will have a greater affect.
While only having motivated people turning up is great in theory, the reality is that’s not always what happens. What you end up having is the ‘in the moment’ issue domination a nomination. Whether it’s the colour of someone’s skin, or the promise of free money.
I did not say that mandatory voting will turn it into any less of a marketing campaign, but a more rounded one. Instead of the ‘in the moment’ issue, you also have to target things other people care about. Whether it’s gun issues, healthcare, schooling, retirement, immigration, etc… You can’t just concentrate on one issue, and know that the other people wouldn’t care enough (as the issue isn’t in the spot light) to come out and vote.
When something is mandatory, it also forces the people to care. If the dude you carelessly ticked brings about Armageddon or worse, takes away more of your money, you’d be slightly upset. It gives you more ownership of the country and part of the responsibility.
Like I said, the make up of our countries may be different, as we vote for a district person, who in turn sits on the state, but also have a seat in the federal (if they get enough votes). So if they are not doing anything for the district, it is very obvious and they’ll be voted out next session.
From my experience. Everyone in Australia, from the kids to the elderly, from the under educated to the way over educated have their opinion on the politics. Even if they do not care, they certainly know which party they prefer based on their economic background.